ABSTRACT
This chapter focuses on disability as designed and branded as abnormal humanness, and discusses the history and origin of normal and abnormal, finding the bell curve as the primary brand recognition for dividing humans into binary categories. The normal or bell-shaped distribution formed the statistical foundation as well as visual simulacra for bifurcating and affirming these two grand categories of humanness and what lies beyond. Significant consequences become attached to addresses outside the normal half of the binary from captivity in the disability park to denial of human rights. Within the medical and medicalized models of disability, the terms normal and abnormal are omnipresent, inhabiting all arenas of human performance and experience. It is therefore curious that disability lives in the abnormalscape, given the epidemiological claims of its typical appearance as human's age. The chapter concludes with a teaser introduction of reinvention of the normal brand.
