ABSTRACT
Hospitality management is characterized by an immediacy and an endless cycle of everyday activities and events. It requires a keen sense of the priorities and challenges of the immediate future in order for production and service to come together in a simultaneous offering to the customer. It is about managing resources in the short term, but also demands managers and staff to ensure resources will be properly planned for the future. It is all too easy to pay full attention and energy to today's events and to allow tomorrow's and longer-term business to come as a nasty surprise.
