ABSTRACT

Visual images are omnipresent in our lives. The visual permeates our daily lives, our academic work and our conversations, and is ‘inextricably interwoven with our personal identities, narratives, lifestyles, cultures and societies’ (Pink 2001 p.17). Visual culture has taken on an enhanced significance in the late twentieth and early twenty-first centuries due to technological and digital advances, the growth of modern media and the prominence of consumer culture. Central to people’s identities and subjectivities as they grow older is the proliferation of the visual—from visual technologies (via the digital, television, video, film, photography) to the visual images portrayed through art, paintings, sculpture, advertisements and visual images in newspapers and magazines and on television and social media (Rose 2012).