ABSTRACT
Football, like most popular culture, has a problem. Because it is life, and not only a part of life, it embeds itself into daily conversations, clothing choices, meals and metaphors. The chants become clichés and the colour of a kit transforms into a signifier of place and identity. Blue and Red Merseyside not only display support for Everton or Liverpool, but display indications of religion, family and perhaps class.1 Our team provides information about ‘us’. An Arsenal – Gunners – fan has different expectations and notions of success and failure than a supporter of Tranmere Rovers.
