ABSTRACT
On October 30, 2010 approximately 215,000 people assembled at the National Mall in Washington D.C. Many appeared in fancy dress, and held signs with such playful slogans as: ‘Don’t hate me because I’m rational’, ‘Stark raving reasonable’, and ‘I’m using my inside voice.’1 This motley assortment had coalesced neither around a defined political movement nor to protest a substantive social policy issue.
