ABSTRACT
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
TABLE OF CONTENTS
part I|104 pages
New paradigms and philosophical insights
chapter 2|26 pages
New philosophical paradigms in marketing
chapter 5|17 pages
Future of theorizing in marketing
part II|85 pages
Contributions from other scientific fields
chapter 6|27 pages
Biomarketing
chapter 7|17 pages
Neurophilosophy of explanation in economic psychology
chapter 9|13 pages
Looking at vision
part III|137 pages
Reconnecting with consumers and markets
part IV|120 pages
New methodological insights in scholarly research in the field
