ABSTRACT
This chapter considers embedded engagement, where people form relationships with entertainment over time, in the context of their everyday lives. The contours of power in its temporal forms can be a starting point for understanding embedded engagement within the media and audiences’ everyday lives. To connect engagement with a power chronography, from an industry perspective media engagement priorities and audience experiences; it is the moment of engagement that is given value, whether this is in the form of attention or affective investment. The notion of embedded engagement goes beyond performance indicators to look at the contours of power and its temporal forms in everyday life. An embedded engagement, so hard to create and something to nurture and value in a seasonal event such as this, slipped away with the broadcaster’s decision to change the timeslot and cut the running time.
