ABSTRACT

In the previous chapter we referred to the more or less profound studies that are now undertaken about the location of warehouses. For that purpose the location of the shops which the warehouses are to serve can more often than not be taken as given. Coming now to the shops, we can similarly assume that the warehouses are available, except in one important set of circumstances. When a multiple is covering part of the country, but not all, with its retail branches, it may have one or more warehouses from which deliveries can be economically made to that part of the country but not beyond, because to go further would involve a there-and-back journey which could not be completed in a day; consequently the locations that might be chosen for the shops are to this extent limited. What we have to discuss is the choice of sites within such a limitation or in circumstances where it does not apply. It is mainly a matter of matching shops and customers.