ABSTRACT
Our goal when we originally set out to produce books on sustainable investing was to achieve three things. First, we aimed to help steer investment strategies towards more forward-looking, sophisticated approaches to our sustainability challenges, moving away from the more negative approaches that previously dominated early industry practices. To this day, many independent observers still believe that sustainable investing is exactly that – a negative approach to ESG challenges which any investor can apply simply by removing companies or sectors they don’t like, regardless of the implications, financial or otherwise.
