chapter  7
41 Pages

Strategies of Societal and Business Interest Groups

The news had just been released by their public relations departments that AOL/ Yahoo! was going to attack spammers with e-mail fee charges1 and a backlash was already underway. As reported by the Associated Press, “A variety of interest groups have joined forces to fight a proposed bulk e-mailing fee they claim strikes at the heart of online communication-a level playing field for rich and poor. . . . The alliance protesting the move includes liberal activist group MoveOn, the conservative activist group RightMarch.com, the U.S. Humane Society, labor and environmental groups, and online medical communities.”2