ABSTRACT

In Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.

chapter 1|7 pages

Television that Matters

chapter 2|14 pages

Beginnings

The Decades of Experimentation and Fulfillment

chapter 3|18 pages

The Modern Era Begins

chapter 4|25 pages

The Pro Football Ascendancy

chapter 5|25 pages

The Espn Era

chapter 6|14 pages

Programming Sports on Television

chapter 7|16 pages

Producing Sports on Television

chapter 8|15 pages

The Evolution of Sports Commentators

chapter 9|13 pages

International Sports Broadcasting

chapter 10|11 pages

Who's Watching TV Sports, and Why?

chapter 11|11 pages

Advertising and Sponsorship

chapter 12|17 pages

Power and Economics

chapter 13|16 pages

Politics and Government in Sports Television

chapter 15|7 pages

Coming Up Next