ABSTRACT
Q: When did the fi rst TV commercial air? A: During a 1940 baseball game on WBNT-TV in New York. The ad was for
Bulova watches (Silvulka, 1998).
Q: How many TV commercials do children see every year? A: About 30,000-40,000, a large majority of them for unhealthy food like
candy and sugary cereals (Fonda, 2004 ; Kaiser Family Foundation, 2007a ).
