ABSTRACT
Advertising is the activity of explicitly paying for media space or time in order to direct favorable attention to certain goods or services. Three points about this definition deserve emphasis. First, advertisers pay for the space or time that they receive. Second, advertising clearly states its presence. When you see an ad, you know what it is for, and you often know quite easily who is sponsoring it. Third, advertising involves persuasion-the ability or power to induce an individual or group of individuals to undertake a course of action or embrace a point of view by means of argument, reasoning, or emotional plea.
