ABSTRACT
But the traditional definition begins to fall apart when you realize that Spotify, Pandora, YouTube, and similar companies compete with traditional radio-industry actors for advertisers and audiences. Thinking of internet audio and broadcast radio as part of one industry also makes sense when you realize that broadcast radio companies regularly reach out to listeners via the web and other digital platforms such as mobile phones and tablets. Recognizing this, some analysts include radio companies’ digital activities as part of the radio industry. Yet many of these
1 Sketch the history of the radio industry
2 Explain the relationship between advertising
and programming
3 Detail the role of market research in the radio
industry
4 Examine critically the issues surrounding the
consolidation of radio station ownership
5 Discuss ways in which new digital technologies
are challenging traditional radio
analysts exclude Spotify, Pandora, and other similar services because, they say, these are internet audio companies unrelated to traditional radio firms.
