chapter  4
28 Pages

Edging Women Out: The High-Culture Novel

Nonetheless, to meet expenses and to profit, firms published materials outside of their chosen specialty. By doing so, a publisher could also depict his firm as fulfilling the industry's unstated standards for a major publishing house. Sometimes to satisfy those requirements a production-oriented publisher would even choose to issue an individual book or line of books that at least initially might fail financially (ibid.).