chapter  6
18 Pages

On the sources of consumer boycotts ineffectiveness

The literature on consumer boycotts mainly focuses on field studies (Pruitt and Friedman 1986; Garrett 1987; Koku et al. 1997; Teoh et al. 1999) or history (Friedman 1985, 1995; Smith 1990). Tyran and Engelmann (2005) provide an experimental analysis.