Critical visual literacy Ana Ferreira and Denise Newﬁeld Introduction Hilary Janks
The image maker and the image user are not necessarily the same person. Newspaper editors and advertisers, for example, make choices about how to use the photographs they get from photographers. The choices made by image makers and image users position viewers to respond in particular ways. As critical viewers, we need to examine these choices and consider the effects they have on us as viewers. Most importantly, we need to think about the social and political consequences of these effects.