ABSTRACT
There are two ways in which your study of media will need to take a global perspective and these are separate but related areas. Firstly, an international perspective on ‘world media’ takes you
out of the comfort-zone of only studying media that is circulated in your country. So, depending on where you are, this might mean that you develop a case study on Hong Kong cinema, videogame reception in Mexico or Internet access in Cuba. Secondly, a consideration of theories of global media requires an
understanding of the ways in which capitalist market forces, changes in audience behaviour and new technologies combine to increase international media production, distribution and reception. But these two study areas are brought together by a focus on the
issue of media and identity – how do media representations and
exchanges reinforce, challenge or negotiate new elements of local, national and global identities?
