Co-Operation as a Central Element of Cultural Tourism

Current social challenges and declining public funds are bringing culture practitioners and local communities closer together. The culturally interesting synergy effects of co-operative efforts are increasingly encouraging those working in the culture sector to pull together. The result is an alternating process of competition and co-operation reflected in the term ‘co-opetition’ (Voesgen 2009). Brandenburger and Nalebuff (2009) even view ‘co-operative competition’ as the most important success strategy for companies.