ABSTRACT
This chapter explores a rarely examined aspect of cultural tourism, namely the contribution of universities to the development and experience of tourist destinations. Drawing on a wide range of examples, it demonstrates how universities, which often are amongst the oldest cultural organisations in a destination, can contribute to the development of tourism in their host communities through the provision of products and services. Also examined is the contribution of the intangible heritage associated with aspects of university life to the development of a place brand, a concept currently at the forefront of destination marketing.
