ABSTRACT
In the last two decades, urban tourism shifted from a heritage-focused supply to a broader offer (Maitland and Newman 2009). While ‘traditional’ urban tourism was concentrated mainly in and around historic city centres, the diversification of urban tourism has integrated new quarters and areas previously ignored by visitors. As Hoffman explains ‘the differentiation of formerly standardized markets has valorized multiculturalism and diversity, giving rise to new forms of cultural capital and creating interest in formerly unattractive places’ (Hoffman 2003b: 92).
