chapter  5
Ask with the right incentive
Pages 7

Incentives are obvious, aren’t they? You just reward someone for doing what you wanted. Not so.

Joshua Gans is an economist at the University of Melbourne and the author of Parentonomics, so is perfectly placed to construct incentivisation programmes for his children. But when he tried to engage his children in lavatory training he found they ‘gamed’ the system in surprising ways.1