ABSTRACT

This exploration of the business of glossy women’s magazine publishing in the late-twentieth century has critically considered the relations between magazine production, advertising and marketing. Since the early 1980s, the organizational forms of these businesses, and the relationships between them, have been marked by change. The working practices and forms of knowledge produced by these industries have also altered. As I have shown here, these were prominent factors in the development of new glossy women’s magazines of this period, and in the formation of new representations of young, middleclass femininities.