ABSTRACT
I would like to conclude this book by making a few claims that mediate between the CI and CG paradigms in global media studies. A paradigm that contemplates the continued dominance of US-based TNMCs vis-à-vis NMCs, the asymmetries and inequities in cross-border audio-visual trade, the linkages and relations between US and non-US media capitals, the spread of commercialism, and the consequences of these processes is vital for a proper investigation of the economic, geopolitical, and cultural power relations that shape the cross-border production, distribution, exhibition, and consumption of TV shows and films. A middle-ground paradigm will retain the CI paradigm’s critical focus on capitalism, imperialism, and power while learning from the CG paradigm’s insights. The most salient facets of the CI and critical CG paradigms can be synthesized to establish a critical yet non-reductive paradigm for studying global entertainment media.
