chapter  10
20 Pages

The Future of Cultural Policy at the Olympic Games

This book has reviewed the positioning and application of cultural policies to inform the production of the Olympic Games cultural programme. The Olympic Games off er unique grounds to explore this question as it is a mega-event that operates at the interface of extreme global as well as local cultural imperatives. The offi cial Olympic cultural programme is the most suitable element of the Games for this interrogation as it is ideally placed to address and balance these often confl icting demands.