ABSTRACT
When we look at sport marketing and what makes it unique, we must complete an in-depth analysis of those market forces that are utilized to meet the needs and wants of the consumers, while ensuring success for the company. What makes this different from traditional marketing? In theory there is no difference. However, in practice there is a world of difference. The primary sport product, and hence the market, is traditionally demand-based, whereas most generic products are marketed based on need.
