ABSTRACT
Let’s admit it right from the beginning. Discussions of methodology are quite good as sleeping aides. They tend to put us right to sleep. Most of us want to get on with it and get to the issues, the ‘things themselves’, the experiments, and so on. But in this chapter we are not going to give you a boring outline of the details of a method, or provide a set of rules. Rather, we are going to jump into the middle of a debate that is raging within the cognitive sciences. People are being accused of being introspectionists or heterophenomenologists or neurophenomenologists, or, worse, just plain phenomenologists. It is even the case that there has been a recent outbreak of terminological hijacking. That is, some theorist will come up with an extraordinarily good term for something, and next thing you know, other theorists are using that term to refer to something quite different.1 What we need to do in the following is to sort out the differences between these various approaches.
