The power of the primary land-use map associated with the 1966 South Hampshire Study ( SHS ) has been remarkable. It presented a beastly vision of the whole of South Hampshire urbanised into a single metropolis. Even if some of the many growth sectors have been less than successful or sustainable in planning terms, one could argue that this beast in the jungle has not yet sprung. Travelling along the M27 motorway, one might be forgiven for asking what all the fuss is about. While the view becomes more urban at the eastern end of South Hampshire (see Figure 5.1 ), the landscape to the north of much of this stretch of motorway is green and undeveloped compared with many equivalent stretches in the major urban areas of the midlands and north of England. As one interviewee described,
As you drive along the M27 at the moment, actually you get a relatively rural
feel on it. There are obviously places where you can see Marks & Spencer’s and
Hedge End and all those kind of things, and even those are relatively discrete . . .