chapter  6
Rule 6 : Give people whole jobs to do
Pages 14

One long night in 2006, a repairman from the American cable giant Comcast arrived at the home of a man called Brian Finkelstein and, after some time on the phone, he fell asleep on the sofa. Finkelstein fi lmed him snoring and stuck it online, together with the sound track of a song called I Need Some Sleep.