ABSTRACT
A number of changes have occurred in the organisation of the global economy that have made the promotion of a positive image of place an extremely important part of economic regeneration. These were discussed in detail in Chapters 3 and 4. To summarise, it can be seen that the networks of competition that individual cities find themselves caught within have increased both spatially and numerically, and individual cities are subject to fewer protective measures and structures than has previously been the case.
