chapter  6
17 Pages

Rhetoric and Argumentation

This almost absurd instance from everyday life demonstrates that minute-to-minute decisions about what to do, and also the more engaging issue of the economics of attention, are determined by choice. Take more substantial examples: the decision to proceed with a certain intervention in the medical treatment of a patient; the advice given to a student in school who is struggling with her/his writing in the very act of composition; larger moral issues about life chances (should that banker receive a large bonus?); and large-scale national and international issues (Should we bail out a country whose economy is collapsing? Should we go to war or not?)—all these are informed by the same principles of argumentation.