chapter  7
13 Pages

Rhetoric and Framing

In Re-Framing Literacy (Andrews 2011) the case was put forward for an accent on framing as a key critical and creative act for the composer, as well as for the reader/audience, in any communicative transaction. Framing is especially salient when it comes to the arts, where the composer and the audience are particularly conscious of, or at least draw attention to, what is framed and how it is framed. If we were to depict rhetoric in allegorical and idealized terms, framing would be one of the key twentyfirst century tools in its armory. It is a modest element or device, too, often not drawing attention to itself; and yet it operates in every act of communication in important ways, defining the social and communicative parameters of the exchange.