chapter  1
29 Pages

Contemporary cruise operations

The first chapter launches this highly specialized textbook. In this introductory chapter, an overview of the cruise industry is presented in order that the reader can understand issues concerning the way the industry has grown and the types of cruise vacations that are available. In addition, by charting the historical growth, a timeline is created which highlights milestones and can go some way to help explain why some of the developments have occurred. In its current state the market is dominated by cruise corporations and cruise brands, and the final part of this introductory chapter provides an overview of the economical realities that are a feature of cruise business in the early part of the twenty-first century.