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Promoters work energetically and inventively for product placement by mention, editorial publicity their prize. Reporters, editors and programme producers are expected tomake sure theirwork recognises the real world of commerce while refusing blandishments to include references that are helpful to products and editorially gratuitous. Ever present temptations range from the frequently fallenfor sponsored survey, usually trivial and hardly ever worthwhile as a statistical statement, to a credit for an anodyne comment on the news from a commercial body, to the sponsored event.