chapter  5
14 Pages

Opening subsidiaries: the banking industry

International strategies of Russian banks ‘Bell, book, and candle shall not drive me back, when gold and silver becks me to come on.’ These words of Shakespeare nowadays seem suitable to apply to modern banking, except that today’s bankers have long run past just gold and silver. Supported by the latest technology, banks are beavering away inventing new customised services, brainstorming innovative strategies and eagerly following the call of new market opportunities.