ABSTRACT

There is no ideal way to structure a feature so the best advice is for writers to analyse ones that seem to work well in the kind of magazine for which they want to write. It is common in many publications to see case studies based on interviews used even for stories about quite abstract subjects. For a piece looking at government pension policy, for example, it would be normal in many magazines (and newspapers) to start with a real-life case study or two as a way of attracting the reader’s attention. Then the more abstract discussion or the qutoes from financial experts can be woven into the whole piece. The problem is that although this is done for good reasons it has, in its own way, become a cliché of feature writing.