ABSTRACT
The final chapter of Baudrillard’s early text, Symbolic Exchange and Death, has the title ‘The extermination of the name of God’. In this chapter he develops a discussion of language instanced, through the poetic, not as a structural operation of representation by signs, but as a symbolic operation that effects the deconstruction of the sign and representation. This discussion extends the insights derived from consideration of Baudrillard’s notion of ‘seduction’, and brings the examination of Baudrillard’s work back to the point where I began, with the significance of the interpenetration of the logics of value (economics), representation (linguistics), and subjectivity (psychoanalysis). The final chapter of this present book will revisit this fundamental interweaving so vital to Baudrillard’s work, through a brief outline of the central arguments he develops in relation to poetic language.
