Doing Business in China | Tim Ambler, Morgen Witzel | Taylor & Francis

Book

Doing Business in China

TABLE OF CONTENTS

chapter |8 pages

Introduction

part |2 pages

Part I

chapter 1|20 pages

The road to Cathay

chapter 2|26 pages

Through a glass darkly

China from a Western perspective

chapter 3|23 pages

The furniture of the mind

chapter 4|22 pages

Relationships and regulations

chapter |7 pages

An ethical interlude

part |2 pages

Part II

chapter 5|16 pages

Creating harmony: alternative venture formats in the PRC

Alternative venture formats in

chapter 6|20 pages

The marketing mix

chapter 7|13 pages

The marketing process

chapter 8|15 pages

Rightness and correct form

The yí and lì of organisation in China

chapter 9|20 pages

Doing business with the sojurners: the overseas Chinese communities

The overseas Chinese c ommunities

chapter 10|11 pages

Western and Chinese commercial thinking