ABSTRACT
Learning outcomes
Upon completion of this chapter the reader should be able to:
describe what the main trends have been with regard to the globalisation of sport;
identify the sport products for which high performance sport (HPS) is the central and critical element;
explain why the commercialisation of sport, and of HPS in particular, has led to the emergence of a sub-industry of high performance experts and facilitators such as agents, coaches and consultants;
explain how the pressure to perform applies not only to the athlete but to others involved in HPS as well; and
provide an overview of how sport business, sport governing bodies and sport high performance institutes are required to carefully consider and balance each others’ interests and objectives.
