ABSTRACT
If you are studying other science subjects, the qualitative approach may seem strange to
you. If you conduct a pure qualitative study, you collect data from interviews, diary
studies, observations, etc. but you do not turn it into numbers of any kind. To anyone
educated within the empirical tradition of the scientific method, it is almost automatic to
start counting and codifying things-but, of course, as soon as you do you are using
quantitative methods.
