ABSTRACT
The last two chapters took a closer look at the aesthetic make-up and operation of several of the constitutive expressions of digital visual culture. They describe in more detail how computer animation, certain TV advertisements, music videos and ‘blockbuster’ films exemplify a kind of ‘neo-spectacle’. I was concerned to draw attention to the specific ways in which the digital image is taking its place within and is constitutive of aesthetic forms that are markedly distinctive from their counterparts of thirty years ago (where they existed). Here, whether consciously or otherwise, images excite and/or draw attention to themselves as images, whilst concomitantly skewing representation – in the traditional sense of that word – being, in the first instance, more about (prior and coexisting) styles, forms and genres.
