chapter  3
24 Pages

Psychology and advertising

Promotional messages are part of our daily experience. The slogans and jingles are only just below the surface of our consciousness. It’s the taste of a new generation. The car in front is ... going faster than you. But hey, eight out of ten owners said their cats preferred it, and, anyway, it’s the real thing, so just do it! Advertising phrases might be part of our everyday speech, but do advertisements really work, and what types of psychology do advertisers use to get us to buy their overpriced Tee-shirts with a little squiggle on the neck band?