chapter  2
22 Pages

the Social Identity Approach: Context and Content

These extracts deal with what has been called the ‘master problem’ of social psychology, namely the relationship between the individual and the group. The prototypical opposing positions are represented above by William McDougall and Floyd Allport: group behaviour is qualitatively different from individual behaviour, and the group is somehow contained in the mind of the individual group member and influences behaviour

accordingly; versus, group behaviour is individual behaviour among many individuals who are in the physical presence of each other-the group is a nominal fallacy.