ABSTRACT
This chapter examines representations of the Caribbean tourism experience in two national UK newspapers. Textual analysis of articles on Caribbean destinations appearing in the travel sections of The Independent on Sunday and Sunday Times for 1998 was conducted. The aim was to identify the main features and characteristics used to construct the tourist experience in representations of the region’s landscape. It is suggested that press representations of the Caribbean often lacked distinctiveness in their identity and appeal and tended to promote stylised ‘ways of seeing’ the region’s landscapes and responding to it. This chapter concludes that these representations may be undermining the region’s ability to promote a range of touristic experiences and to expand market appeal.
