M y ideas about multiple selves and green consumerism are fragmentary, premature, and speculative. So there’s little point in pretending that I can craft a smooth scientific narrative that deploys a consilient theory and compelling evidence to yield crisp policy recommendations. It’s too early for that. Instead I’ll simply list some thoughts that bubbled up from my interest, as an evolutionary psychologist, in how people display their traits to others. If I’m lucky, some of these thoughts might prove irritating or intriguing enough to provoke others to explore the suggested readings at chapter’s end, and to test a few of these thoughts empirically.