chapter  7
Think Globally, Act Locally: Construal Levels and Environmentally Relevant Decision Making
Pages 20

A s measured by the rates of depletion of its vital resources, such as water suitable for drinking or irrigation, the Earth’s environment is widely rec-ognized to require active stewardship such that it may continue to sustain human life. Because this stewardship needs to be realized not only through largescale (e.g., governmental) policy but also through the culmination of the many decisions individuals make each day, targeting individuals’ environmentally relevant decision making is an increasingly intense focus of psychological theory and research. Understanding principles by which individuals might be persuaded to consistently curtail their water and energy usage, for example, can be expected to yield large overall benefits to the Earth’s environment.