ABSTRACT

The concept of creativity may trail clouds of glory, but it brings along also a host of controversial questions. The first of these is: What is it? 1

Creative leadership can be of three general kinds: leadership that extends existing ways of doing things, leadership that challenges existing ways of doing things, and leadership that synthesizes different existing ways of doing things. 2

Leaders will need to be creative to stay abreast of rapid change. They will need to identify and develop creativity in individuals, nurture creativity in teams and align processes to spread creativity throughout the organisation. 3

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