ABSTRACT

This is a complicated domain, particularly in India, where criticism is oĞ en vociferous against the representation of women in prime time soaps. But, as CharloĴ e Brunsdon argues, a diff erence must be made “between the subject positions that a text constructs, and the social subject who may or may not take these positions up” (1981: 32; see also Kuhn 1987). I have argued elsewhere, regarding the representation of femininity in Indian media, that “… resistance can be read in many ways — both by audiences of media messages and by producers of the same” (Munshi 1998: 587, emphasis in original).