ABSTRACT
Invariably, new media simply imitate old media without recognizing the unique characteristics of those media (McLuhan 1995). Now at the start of the twenty-first century, some thirty years after the advent of the desktop computer, we are just beginning to discover the unique multiplicative properties of e-learning. Those are the properties of e-learning that take it beyond imitating old technology and the additive novelty of computer-based media. The additive model is one that replicates the delivery of lectures over a computer and the Internet enhanced with multimedia analogues to the overheads of a lecture. This in no way recognizes the communicative freedom of e-learning.
