chapter  5
34 Pages

Competing masculinities and contrasted femininities— gender relationships between cultures

Differences in gender relations exacerbated the problem of communication between the two cultural groups. Additionally, it can be said that segregation emphasised different gender identities between the two. Differences could have been reduced through communication and the exchange of ideas. However, what was in fact happening was that gender identities, like the ideology of work cultures, which we looked at in Chapter 4, were becoming closer to stereotypical images of ‘us’ and ‘others’. It is essential to look at gender when we examine cross-cultural relations. This chapter therefore examines the interrelation between gender and culture in Japanese transnational companies.